New tagline of “Empowering Digital Payments” better reflects PAX values and evolution in product portfolio
Move follows another strong year of international growth in 2020, which saw record-high revenues of USD 727 million
PAX, the world’s preferred payment terminal solutions provider, has enhanced its brand image by unveiling the new slogan of “Empowering Digital Payments” to better reflect the changing nature of the group’s values and evolution in product lines.
A trusted global brand for over 20 years, PAX is an established leader in Point-of-Sale innovation, complementing its reliable terminal hardware portfolio in recent years by allowing Acquiring Banks and Payment Service Providers to administer their own private marketplaces on PAXSTORE, a state-of-the art SaaS platform which helps improve the operational efficiency of merchant networks and the delivery of modern application software services.
Established in 2000, PAX’s mission has always been to become the leading payment terminal provider, by delivering the world’s smartest payment terminal solutions. Since then, we’ve been persistent in our mission to make payment solutions smarter by removing unnecessary friction and providing value-add services for merchants and consumers. The new slogan represents the company’s continued evolution into tailored digital solutions for organizations which manage merchant networks and the ever-changing landscape of business operations.
PAX Chief Executive Officer, Jack Lu, commented, “The way we shop and pay has evolved significantly over the past 18 months. The pandemic has accelerated the expansion of cashless societies, highlighting the need for more modern and secure digital payment systems. At PAX we are focused on delivering digital payment transformation at the point of sale, and it is thanks to our passion and creativity that payment service providers worldwide have embraced our innovative Android SmartPOS products and the PAXSTORE suite of solutions.”
He concluded, “Last year saw PAX achieve record revenues, as we shipped over 11.5 million terminals worldwide. The new slogan of ‘Empowering Digital Payments’ helps to better communicate the full scope of our group’s capabilities.”
As of today, PAX has updated the slogan on all PAX owned touchpoints, and over the coming months we will continuously roll out the updated slogan to the touchpoints of all of our partners.